Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) is no longer in theaters.
At least,USA Movies | Adult Movies Online not under that name. Following an underwhelming opening box office, Birds of Preyhas been retitled for ticketing and listing purposes to Harley Quinn: Birds of Prey.
Despite generally positive reviews, the Margot Robbie vehicle earned only $33 million in U.S. ticket sales this weekend,making it the lowest performing film in the DC Extended Universe. Its predecessor, Suicide Squad, opened just shy of $134 million.
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Fans theorize the Fantabulousname was either too long, too confusing, or both, and may have contributed to the lackluster showing. Warner Bros. declined Mashable's request for comment.
Regal Cinemas Birds of Prey screenshot Credit: mashable As of Monday evening, AMC Theaters, Regal Cinemas, and Atom Tickets have updated their sites and digital ticket apps. At the time of writing, Fandango was still using the unabbreviated title.
Fandango Birds of Prey screenshot Credit: mashable Changing a movie's title when its already in theaters is a rare and risky move. It can garner unwanted press, and negatively impact how audiences relate to a film. That's precisely why Doug Liman's 2014 film Edge of Tomorrow — retitled Live Die Repeat: Edge of Tomorrow for its home-release marketing — begantrending as the Birds of Prey news broke. (The phrase "DC Edge of Tomorrow-ed it" was thrown around a lot.)
SEE ALSO: Ignore the negative hype, 'Birds of Prey' isn't a box office disasterWhether the repackaging will help or hurt Harley's standalone adventure remains to be seen. That said,Harley Quinn:Birds of Prey is still well on its way to turning a profit. And we liked it enough.
UPDATE: Feb. 11, 2020, 1:28 p.m. PST This article has been edited to reflect Warner Bros.' response to Mashable's request for comment.
